Advertising is a funny thing. As essential a tool it is to get the word out to a specific target audience, it is often the first budget-item casualty for businesses when times get tough.Now is not the time to be bashful. Luckily, there are plenty of cost-effective ways to boost your company profile. It's true, the economic downturn has forced companies to become more creative in their marketing strategies ... but that's not necessarily a bad thing. Thinking outside the box will continue to raise the sales and marketing bar. So one must be ready with concepts to rise with and above others in your competitive set.
The photo above is a good example of creative, effective ad placement. For this Sarasota-based landscape firm, there's nothing like letting your work do the talking.
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