Pumping Up Promotion

From plants and flowers to fruits and vegetables, new varieties are something to get excited about. Typically, years of diligent work and research go into producing something that improves on a predecessor. Whether it be more vibrant colors, enhanced cold hardiness, proven pest and disease resistance, or better taste, these are all horticultural scientific breakthroughs that should be celebrated.

For those of us who cover ag for a living, new product news is something we search for and report on a daily basis. The press releases we receive from companies promoting their wares and accomplishments are the tools we need to get the info out to our readers and then for them to get to their clients, and eventually end consumers.

Recently, Costa Farms and Suntory teamed up to create a product promotion meant to make a big impact for the Sun Parasol line of flowering plants. The video presentation of their recent spring kick-off event not only is a good example of using today's modern technology, connectivity, and instant worldwide reach to get the message out, but also a way to create buzz and excitement about a product line they believe in and one they believe people will buy into.

Though the scope (mainly time and money) of this kind of production might not be easily duplicated by just anybody, the concept of a simple video and distribution via YouTube, website, blog, or eNewsletter sure can. Not to mention, other means of slick communication choices (podcasts, webinars, etc..) Here's to continue showing us what you got. We'll be watching and waiting.